Sports Illustrated is offering Madden 2010 with subscription. For $49, subscribers get:

28 weekly issues of Sports Illustrated
Madden 2010 game for system of your choice
NFL Films Madden Documentary DVD The Road to Canton

Granted, it’s technically not free, as the normal price is $24 (or $20 at NetMagazines), but it’s still a pretty good deal.

Source: Examiner